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What steps will boost a marketing manager's path to the?

The first step is to prove to senior management that you can do more than manage the marketing function. The second step is to prove that you can choose a successor without damaging the marketing function. And, the third step is to ask for the job from a position of strength; perhaps with another job offer in hand. Not as extortion, but to show them others recognize your abilities; this is really effective if the job offer comes from a larger, more prominent company in your own field.

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