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I am planning to launch an eCommerce website.?

Rating units - [Fully devoted Time-10 points , Fully devoted money -20 points , Fully devoted efforts (efficiency) - 20 points ] A- Time (10), Money(20) , efforts(20) - 50%B- Some time(5), Money(20) , some efforts(5) - 30%C- no time(0), Money (20), no efforts(0) - 20% Here A needs to be at 50% so that he doesn't feel like leaving B & C & going Solo.Efforts & efficiency of efforts are equally important as to the money investment thus points are equal (20) to each. B is getting 5 for Time , because he's spending some timeBut he's getting 5 for efforts, because as you mentioned, he's not much aware or expert meaning no matter how much time he spends on it, his efficiency will be always lower, thus, Efforts = 5 for B.

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